Business development & sales
Acting as a senior member of your commercial team: prospecting, discovery, demos, proposals, and enterprise deal-making. I carry conversations with your customers, not just about them.
Rijswijk, The Netherlands
Commercial leadership that sells, not just advises.
I help B2B technology companies grow their sales. Part-time, as part of your team: I find the right customers, build partnerships, and help close the big deals.
Companies I have worked with
MicrosoftSamsung4SubseaDELLTEALEngineeringTrainer
Services
Embedded
Strategic
Ecosystem
Advisory
Four ways to plug in senior commercial leadership
Every engagement is hands-on. I do not hand over a strategy deck and leave; I join your pipeline reviews, your discovery calls, and your negotiations.
Go-to-market strategy
Positioning, value propositions, persona frameworks, pricing logic, and sales playbooks that your own team can run with. Built from real customer conversations, tested in the field.
Partnerships & alliances
Building and managing the partner ecosystem that multiplies your reach: technology alliances, channel partners, and co-selling motions, shaped by years inside Microsoft's partner-led sales machine.
Commercial advisory
A sparring partner for founders and CEOs on scaling the commercial function: sales process, discovery technique, pain quantification, hiring, and channel strategy.
Sectors
Where I know the terrain
Deep domain fluency shortens the path to trust. These are the markets where I speak the customer's language.
Offshore energy & subsea
Digital solutions for offshore operations: structural monitoring, marine operations, vessel motion, weather windows, and operability. From operators and EPCs to vessel owners, in the North Sea, Brazil, and beyond.
Industrial IoT (IIoT) & AI
Connected industrial platforms, condition monitoring, edge-to-cloud architectures, and industrial AI. Six years leading IoT enterprise sales across EMEA gives me a direct line into how large industrials buy digital, and into the partner ecosystems they buy it through.
E-mobility software
EV charging management platforms and smart charging. Fluent in the CPO landscape, OCPP and OCPI, and the commercial dynamics of a fast-consolidating market.
Track record
Twenty years of building revenue in technical markets
A career spent at the intersection of enterprise software and heavy industry.
Current · Norway
4Subsea · Business development & GTM
Senior commercial partner to a leading Norwegian offshore technology company, scaling the go-to-market for its digital monitoring and analytics portfolio across Europe, Brazil, and APAC.
Current · Denmark
TEAL · Business development & commercial advisory
Driving business development for a Danish EV charging software company: engaging Nordic prospects directly, running demo follow-up and deal progression, and advising on enterprise sales strategy and value messaging.
Current · Netherlands
EngineeringTrainer · Commercial advisory
Supporting the commercial growth of an online engineering education platform serving the global technical workforce.
Previously · EMEA
Microsoft · Director IoT Enterprise Sales EMEA
Six years leading enterprise IoT sales across EMEA, including heading the Energy industry team. Built and closed complex digital transformation deals with some of Europe's largest industrial companies, working through Microsoft's global partner ecosystem of ISVs, system integrators, and technology alliances.
How I work
The embedded model
Full-time hires are slow and expensive; traditional consultants stay at arm's length. I work in a third way.
Part-time, fully committed
Typically one to three days per week per client, with your email address, your CRM, and a seat in your commercial meetings.
Selling, not slideware
Strategy matters, but it is proven in front of customers. I take deals through discovery, demo, proposal, and close alongside your team.
Senior from day one
You get someone who has run enterprise sales at global scale and can sit across from a C-level buyer without a warm-up period.
Built to make myself redundant
Playbooks, messaging, and process are documented and transferred, so the commercial engine keeps running after the engagement.
Contact
Scaling your commercial motion? Let's talk.
I take on a small number of engagements at a time, with a focus on growth-stage B2B technology companies. Current engagements span the Netherlands and the Nordics, and the work goes wherever the customers are. The first conversation is always free and always useful.